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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Berkley Lures

Sale
Berkley Shimma Shrimp Soft Vibe Blue Tail Shrimp
Berkley Shimma Shrimp Soft Vibe Blue Tail Shrimp
Berkley Shimma Shrimp Soft Vibe Lure
from $11.20 $16.99
Sale
Nuclear Chicken
Nuclear Chicken
Berkley Gulp Jerk Shad Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics
$11.00 $11.99
Sale
berkely powerbait gotam shad colour ayu
berkely powerbait gotam shad colour ayu
Berkley Powerbait Gotam Shad Soft Plastics
$7.95 $9.99
Sale
Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales
Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales
Berkley Powerbait Minnow Soft Plastics
$7.95 $9.99
Sale
Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics
$11.00 $11.99
Sale
Berkley Powerbait Nemesis Soft Plastics
from $6.95 $9.99
Berkley Pro-Tech Lure Front View
Berkley Pro-Tech Lure Front View
Berkley Pro-Tech Bender Lure
from $16.99
Sale
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics
$11.00 $11.99
Berkley Powerbait Rigged Papa Giant Shad Fire Tiger
Berkley Powerbait Rigged Papa Giant Shad Fire Tiger
Berkley Powerbait Rigged Papa Giant Shad 23cm Soft Plastics
Sold Out
Sale
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse
Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse
Berkley Gulp Squid Vicious 6" Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp King Shrimp Soft Plastics Banana Prawn
Berkley Gulp King Shrimp Soft Plastics Banana Prawn
Berkley Gulp King Shrimp Soft Plastics
$10.00 $14.99
Sale
berkley powerbait jerk shad 8" colour bleak
berkley powerbait jerk shad 8" colour bleak
Berkley Powerbait 8" Jerk Shad Soft Plastics
$6.95 $9.99
Berkley Powerbait HD Hollow Belly Soft Plastic
Sold Out
Sale
Berkley Powerbait Nemesis Paddle Tail Soft Plastics
from $6.95 $9.99
Sale
Berkley Gulp Sandworm 6" Soft Plastics Natural
Berkley Gulp Sandworm 6" Soft Plastics Natural
Berkley Gulp Sandworm 6" Soft Plastics
$11.00 $11.99
Berkley Shimma Fork Vibe Col Mullet Gullet
Berkley Shimma Fork Vibe Col Mullet Gullet
Berkley Shimma Fork Vibe
from $13.99
Sale
Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn
Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn
Berkley Gulp Minnow Grub Soft Plastics
$11.00 $11.99
Berkley Shimma Pro-Rig Lure
from $15.99
Berkley Kachi Kachi Dama Kabura Jigs
Sold Out
Sale
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Grub Soft Plastics Clear Red Fleck
Berkley Gulp Grub Soft Plastics Clear Red Fleck
Berkley Gulp Grub Soft Plastics
$11.00 $11.99
Berkley Pro-Tech Albert Wild 170SS Swim Bait Lure HD Bone
Berkley Pro-Tech Albert Wild 170SS Swim Bait Lure HD Bone
Berkley Pro-Tech Albert Wild 170SS Swim Bait Lure
$44.99
Berkley Pro-Tech 75mm Prawn Walker Lure Blue Tail
Berkley Pro-Tech 75mm Prawn Walker Lure Blue Tail
Berkley Pro-Tech 75mm Prawn Walker Lure
$16.99
Sale
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic
$11.00 $11.99
Berkley Skid Jigs
$14.95
Berkley Powerbait 6" Swim Shad Soft Plastics Pearl Red Eye
Berkley Powerbait 6" Swim Shad Soft Plastics Pearl Red Eye
Berkley Powerbait 6" Swim Shad Soft Plastics
$9.99

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